As the Global Head of Product Marketing at SoftwareOne, I lead initiatives to position the company as a global software and cloud leader — leading product marketing, content marketing, and analyst relations — overseeing a $1B portfolio and reporting to the CMO.

Marketing Strategy: Transformed positioning and messaging at brand and product levels. Crafted integrated marketing programs enabling demand plays across 60 countries. Manage portfolio categorization, naming, and product catalog.

GTM and Portfolio Launches: Launched offerings in AI, cloud, security, SAP, workplace, and ITAM. Developed advisory services with the product team to simplify demand gen and grow pipeline.

Campaigns and Events: Created global AI, cloud, and security campaigns. Developed agenda and keynotes for major events.

Sales Enablement: Boosted sales kit usage by 240% through sales narrative refreshes and GTM portal redesign.

Market Credibility: Increased analyst report coverage tenfold and enhanced brand awareness with thought leadership, case studies, and proprietary events.

Team Development: Established the product marketing discipline at the company and built a high-performing team of 6 marketers.

Alliance Marketing: Directed co-marketing with AWS, Google, and Microsoft.

Establishing a new narrative

Led the creation of cohesive portfolio naming, positioning, and messaging, effectively articulated across SoftwareOne’s website, company deck, and sales and marketing materials.

Proprietary events

Developed the agenda, executive keynotes, and session content for major company-led events, including sales kickoffs and analyst summits.

Company kick off: 9,000+ participants per year
2024 Analyst Summit: 16 analysts from leading global firms, 4.84 / 5 rating

AI-powered campaign

This campaign targets mid-market IT decision-makers, offering practical strategies to modernize data and embark on advanced analytics, AI, and GenAI initiatives. Through industry-aligned case studies, it showcases actionable insights and real-world success to inspire confident first steps in transformation.

Partners: Microsoft, AWS, Google

Anthem video (short)

Social video

Thought leadership

Topic blogs

Case studies

Pitch decks

Cloud transformation campaign

This campaign highlights the modernization of workloads as a critical step to driving improved business outcomes and optimizing cloud costs. It underscores the value of strategic cloud transformation in achieving greater efficiency and innovation.

Partners: Microsoft, AWS, Google

Anthem video (long)

Social video

Thought leadership

Original research

Infographic

Topic blogs

Case studies

PR campaign

2024 Analyst coverage

Gartner

  • Market Guide for Microsoft Product Support Services

  • Provider Approaches to Sovereign Cloud Demands 

  • Market Guide for Software Resellers

  • Competitive Landscape: SAP S/4HANA App. Service Providers

  • Magic Quadrant for SAM Managed Services

  • Market Guide for Microsoft 365 Implementation & Support Services

  • SAM Managed Services Voice of the Customer report

Forrester

  • The Infrastructure Outsourcing Services Landscape Q3, 2024

  • The SAP Services Landscape, Q3, 2024

IDC

  • The Professional Services Opportunity in Low Code/No Code 

  • MarketScape: Worldwide Cloud Professional Services 2024 Vendor Assessment

  • SAP European Modernization MarketScape

TBRI

  • SoftwareOne strategy brings speed, ease, flexibility and low cost to SAP clients in DACH region

  • SoftwareOne: Gritty, determined, local 

HfS

  • SoftwareOne: Tackling the digital dichotomy through self-funded innovation

2024 Major portfolio launches

  • SoftwareOne Intelligence Fabric

  • Security Advisory

  • VMware Strategy Envisioning

  • ITAM Advanced, SaaS Management, Publisher Advisory

  • Microsoft: Copilot, VMware Migration for Azure, Defender, Sentinel

  • AWS: AWS Landing Zone, AWS Proof of Concept

  • Google: Google Cloud, Workspace, Gemini

  • SAP: SAP Innovation Readiness, SAP RISE Advisory, SAP Cloud Migration Advisory

  • SoftwareOne Client Portal

  • ISV partner co-marketing launches (ServiceNow, Veeam, Commvault, Crowdstrike, Sophos, TrendMicro)

Sales enablement

Increased usage of sales kits 240% through improved materials, GTM portal improvements, and internal marketing.