Strategic storyteller blending technical expertise with creative vision to craft impactful marketing programs
At SoftwareOne I lead initiatives to position the company as a global software and cloud leader — leading product marketing, content marketing, and analyst relations — overseeing a $1B portfolio and reporting to the CMO.
View Project →
At IBM, I led marketing for IBM Garage, scaling it from an internal startup into a $3B+ digital transformation consultancy and a leader in cloud and AI services.
View Project →
Did I always see myself in marketing? Not initially. My career began in technical communication—writing documentation for software development libraries and designing training programs for IBM Tivoli products. I spent years translating complex technologies into product manuals and training for technical audiences who needed to use them. I also led development teams, managing mission-critical applications for IBM client success, including tools for software customer support, services delivery, and virtual training.
Over time, I realized my passion lay in bridging the gap between technology and its broader impact, helping decision-makers understand its value through more creative types of content. That shift from technical enablement to market positioning and storytelling became the foundation of my marketing career—and it’s what drives me today.
